Ladies – lets take a minute to talk about this real quick. I know we all love our Brutal Fruit Spritzer but can you imagine also smelling like it? Well 2022 is kicking off with surprizes already. If you love the brand as much as we do then you are in luck because you can now not only enjoy the taste but you can now also smell like it.
You Belong – a perfect name that ties in with all the lush and sophisticated elements that Brutal Fruit has been showing us through their ads, influencers and ground breaking campaigns.
The brand believes that this year, external validation is out and self-love, self-acceptance and the confidence of belonging is definitely in and that is why they are launching a world-first to celebrate a sisterhood that uplifts and positively affects all those they encounter.
“It may seem unexpected, a fragrance – (laughs) but in actual fact it makes perfect sense that we are fortunate enough to be able to bring our consumers such a unique offering, a scent which truly embodies and personifies that You Belong to AFFECT. We are so excited to share the You Belong fragrance with our South African consumers and we hope that the narrative continues to resonate, with everyone. We stand firm in our mantra and what better way to affect your entrance into a room or own a moment than with how you smell and how that scent makes you feel. The scent is simply incredible. We are very proud of this journey we are on” says Ramona Kayembe Marketing Manager Brutal Fruit South Africa.
Crafted in partnership with master perfumers and inspired by Brutal Fruit lovers, You Belong is a one-of-a-kind fragrance that blends sparkling citrus and floral top notes with a middle of sandalwood, plum and peach, subtly underscored by a base of tonka beans, labdanum and precious woods. The resulting bouquet is an elegant, visceral experience that carries with it the feeling of belonging. If #YouBelongToAffect, then You Belong is the ultimate accessory for you.
Follow @brutalfruitza on Instagram and @brutalfruitsa on Twitter to find out more about this glamorous, new chapter in the Brutal Fruit Spritzer legacy.