OMO has officially entered the world of sport with a game-changing new movement, aligning with SA Olympian Caster Semenya and South African Rugby (SA Rugby) to champion resilience, perseverance, and the belief that every challenge—every “stain”— is an opportunity to grow from.
The partnership was unveiled at OMO’s Game Day at Inanda Club in Sandton, in an action-packed event that saw sports stars, media, and influencers get down and dirty in a series of fun yet challenging sporting activities. Award-winning broadcaster Thato Moeng brought the energy as Game Day host, rounding up powerhouse Springboks: Pieter-Steph du Toit, Willie Le Roux, Mannie Libbok and Elrich Louw. Alongside them was Olympic running titan Caster Semenya, setting the perfect scene to launch OMO’s ‘Stay Unbeatable’ movement.
OMO’s bold move into sport is part of the Stay Unbeatable movement, recently launched with a powerful TV commercial featuring Caster Semenya, an athlete who embodies resilience like no other. The campaign brings to life OMO’s philosophy of “Play On” by sharing that true growth comes from pushing forward, no matter how messy life can get.
Rian Oberholzer, the CEO of SA Rugby, welcomed the partnership, highlighting its significance for South African sport: “Rugby is more than a game. It’s a test of resilience, endurance, and unity, the attributes with which OMO is associated.
Few athletes personify resilience like Caster Semenya, a two-time Olympic gold medalist who has refused to be defined by anyone but herself. Now, as part of OMO’s movement, she stands alongside the South African Rugby, a symbol of national pride and perseverance, proving that some stains don’t hold you back – they push you forward.
OMO’s foray into the sporting world is just the beginning. With future collaborations in the pipeline, the brand is set to deepen its involvement in sports, continuing to champion resilience and perseverance across multiple disciplines.
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