The iconic spirit brand, Jägermeister Original, is proud to announce the arrival of Jägermeister Orange, a refreshing addition to the family. The new drink is poised to become the ultimate companion for easy going social moments, offering a perfect blend of flavour and fun.
Jägermeister Orange is a vibrant new expression of the brand’s craftmanship, blending the signature herbal notes of the original with the fresh, fruity taste of using Sicilian Orange. Made only with natural, organically grown citrus fruits, it delivers a smooth yet bold flavour that balances zesty sweetness with a light herbal touch. Best enjoyed ice-cold, the drink offers a refreshing and versatile experience – ideal for chilled shots, long drinks or cocktails where citrus blends. Perfect for brunches, festivals and social gatherings. Presented in a clear glass bottle with bright liquid, Jagermeister Orange introduces a fresh, modern look while staying true to the brands heritage of 56 natural ingredients and commitments to quality.
To celebrate the launch of Jägermeister Orange and keep the momentum going, Jägermeister will host a series of digital campaigns that promise to bring an immersive experience, blending music, fashion, and culture. Spotify will play a central role in celebrating the launch of the product as consumers can look forward to exclusive playlists curated by Meisters KMAT and Young Stunna. These campaigns will feature curated content, surprise moments and plenty of digital eye candy designed to spark online buzz.
