Moni’s is the first brand to bring pasta to South Africa’s and has long been at the core of giving Mzansi the freedom to create the most exciting pasta dishes that consumers can be admired and celebrated for because they understood that the kitchen and cooking needed to be a playground and a platform of creativity. F&M has always understood your desire to unleash your creativity and the freedom to make ordinary meals extraordinary.
Fattis & Monis launched a celebratory campaign that is geared towards celebrating South African pasta-lovers through a series of curated engagements with AmaTaliano’s who have “always been Eat’alian”.
“South Africans by nature love to express themselves. And in most parts, our Afrotalian flavor is embedded in that love affair of all things Italian. Our food expression is no exception – and those celebratory moments have always been the loudest expression at that. What we have always understood through our consumers is that they are lovers of all things Italian; our fashion sense, our style, and the pasta dishes we continue to serve in our homes. It’s this love affair that we wanted to re-ignite and spotlight those who have continued and always have been the Eat’alians of our pasta ” – Said Thembisile Sehloho, Marketing Director – Rice & Pasta at Tiger Brands.
You can always be Eat’alian and express yourself through the freedom that our pasta gives you to create, simply put; we understand that as Afrotalians our consumers have “always been AmaTaliana” So Bravo to you South Africa!
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