Hip-hop artist Gr8ful is back with a fresh new track titled “Gimmicks,” featuring the talents of Priddy Ugly and Kindly Nxsh. “Gimmicks“brings a raw and honest message to listeners, highlighting the difference between staying true to yourself and falling into the trap of seeking praise for the wrong reasons.
Produced by Herc, BZM, and Kindly Nxsh, and executively produced by Shishiliza/Bash Vision, “Gimmicks“ blends classic hip-hop with a soul-infused melody, crafting a sound that feels both nostalgic and fresh. The lyrics explore the fine line between confidence and ego, urging listeners to stay grounded and keep their focus on what truly matters. As Gr8ful raps in the chorus: “A lot of y’all talk that ****, but don’t live it”— it’s a direct call to anyone who’s caught up in appearances rather than authenticity.
This track is more than just another hip-hop anthem. It’s the result of a powerful collaboration that brings together some of South Africa’s most compelling voices. Priddy Ugly provides sharp, thought-provoking bars that challenge the listener’s mindset, while Kindly Nxsh lays down the track’s framework with a bone-deep structure. Gr8ful, known for his ability to merge lyrical precision with soul, acts as the bridge between these worlds, ensuring the listener not only hears the message but feels it.
Together, the trio delivers a message about the dangers of feeding the ego for recognition and praise and the importance of sticking to your true purpose. It’s about reminding ourselves that recognition doesn’t bring growth but staying true to your vision does.
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