Lexus is proud to be the exclusive vehicle partner for one of the country’s most sought-after art events – the 2023 RMB Latitudes Art Fair – taking place from 26 -28 May. The art fair is the ultimate indoor-outdoor art experience aimed at celebrating the creative spirit whilst fostering new relationships, connecting artists, galleries and sponsors alike. This year’s art fair is going to be more exciting than ever.
Now in its fourth year as a physical exhibition, the RMB Latitudes brings art and nature together. Visitors will soak up the finest African contemporary art, while strolling through the iconic Shepstone Gardens in Johannesburg.
The event, which takes place from 24 to 28 May 2023, promises to offer something for every art lover in attendance. The fair will showcase a diverse work of art representing various exhibitors over the four-day show. With the Lexus brand being synonymous with craftsmanship, the partnership shares an adoration for people, creativity and amazing experiences.
“We are thrilled to enter this new partnership with RMB Latitudes. The collaboration marks a shift in the brand’s strategy to reach a more diverse and socially engaged audience. The art fair is an ideal platform for a Lexus consumer, redefining modern luxury, lifestyle experiences and style”, states Lexus South Africa.
At the Fair, Lexus will offer chauffeur driven experiences for all VIP guests in attendance. A highlight for the brand is sponsoring a bespoke and proudly South African exhibition, aptly titled ‘Essay’- an exhibit that brings together the work of three artists, Sam Nhlengethwa, Katlego Tlabela and Cinthia Sifa Mulanga, to explore a nuanced dialogue in concept, and approach to colour and line.
This cross generational dialogue is pertinent to the zeitgeist as the African art market is expanding creating a need to analyse, expand and catalyse the critical middle between commerce and the academy.
The three artists are known for their masterful skill, which ties in well with Lexus’ craftmanship philosophy.
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