Previdar has always stood at the intersection of fashion, culture, and influence. Now, with the launch of its first-ever Hair Issue, the publication deepens its commitment to celebrating Black excellence by placing Hairlo founder Lisa Madibe on the cover — a woman whose journey is as bold as her vision.
In an issue dedicated to the culture and business of hair, Lisa Madibe emerges not just as an entrepreneur but as a storyteller, a creative force, and a leader in redefining what beauty means for a new generation of South African women. With the one-year anniversary of Hairlo as the backdrop, Previdar opens up an intimate window into Lisa’s world — from childhood memories of styling dolls to dreaming up a brand rooted in both heritage and innovation.
Previdar’s Hair Issue is not about trends; it’s about testimony. In a compelling narrative that spans identity, self-worth, and the politics of Black beauty, Madibe speaks candidly about choosing courage over convention, and building a brand that honours the divine radiance in every woman. “Hair is our halo,” she says in the feature. “It’s not just about what we wear — it’s about how we carry ourselves through the world.”
For Previdar, this issue marks a milestone. It is a celebration of cultural renaissance — a recognition that hair is far more than aesthetic. It is memory. It is movement. It is an act of resistance and of reclamation
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Hairlo, the proudly South African bespoke wigs and extensions hair brand at the centre of Lisa’s story, has carved a loyal following in just 12 months. From the sell-out debut of signature styles like “Little Miss Bobiana,” to the brand’s celebrated WhatsApp Hairline service and community-first events, Hairlo offers more than wigs. It offers belonging.
Lisa Madibe’s story is a reminder of the power of self-definition — and of what’s possible when Black women dare to lead, innovate, and take up space.
Keep posted to Previdar Magazine for the rest of the month for more stunning visuals to be released.
Read the full cover story here: https://www.previdar.com/from-comb-to-crown-how-lisa-madibe-is-redefining-hair-culture/
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For more info – previdar@frontpagemedia.co.za
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