Adidas Debuts the ‘LOVE UNITES’ 2021 Pride Collection

  The 30+ piece collection draws inspiration from the ‘Do-It-Yourself’ culture that has played an important role in LGBTQ+ sport communities Dropping 25th June in South Africa, the collection kicks off adidas’ global ‘Love Unites’ campaign for Pride 2021 LGBTQ+ icons and allies include Rich Mnisi, Thebe Magugu, Layshia Clarendon,…

#CarveCouture: Adidas Celebrates 20 Global Trailblazers with Unseen Home Footage Documentaries

Documentary style footage that showcases the unseen side of your faves, 20 to be exact! Isn’t that interesting? adidas is not here to play with us, they compiled films of the most documented individuals in the world to tell a powerful narrative that Impossible is Nothing.  To adidas, Impossible is…