As South Africa steps into peak festival season, a new short documentary film is offering a timely lens on what continues to connect people across scenes, cities, and sounds. All Roads Lead to the Dancefloor, directed by Grant De Sousa and produced by Anything Goes, arrives at the start of summer as a cultural snapshot of the country’s music-driven social life- where different journeys ultimately converge on the same floor.
The film follows a series of characters inspired by Anything Goes’ flagship festivals, moving through distinct worlds and emotional states. From the glitter-drenched freedom of Paradisco, to the golden-hour stillness of Corona Sunsets Festival, to the scale and intensity of Ultra South Africa – Africa’s largest electronic music festival – each story unfolds in its own rhythm before merging into a shared moment of release.
The film translates this cultural vision into a human narrative, shifting the focus from spectacle to story. Rather than centring the event itself, All Roads Lead to the Dancefloor traces the emotional journeys of individuals moving through anticipation, movement, and arrival – each drawn toward the same shared moment.
A decade-long creative partnership with Howler is woven naturally into the story, with each character’s journey beginning through the Howler Super App – a subtle acknowledgment of access, discovery, and the shared pathways that bring people into cultural spaces.
Shot using a mix of virtual production, AI-enhanced visuals, and innovative cinematography, the film pushes the boundaries of South African music filmmaking, creating a sensory experience that echoes the scale and emotion of the festivals it draws from.
This summer, whether arriving barefoot on the beach, drenched in glitter, or lit by city lights and festival stages, the message is clear: different journeys, one destination. All Roads Lead to the Dancefloor.
Check out Anything Goes’ website for the latest events: https://www.anythinggoes.co.za/
