ARC, South Africa’s leading beauty destination, has officially re-launched its flagship store at Sandton City, and it’s unlike anything Africa has ever seen. With this landmark launch, ARC Sandton becomes the largest beauty store on the continent, a spectacular place for beauty lovers to explore, discover, and indulge.
Designed to be more than just a store, ARC Sandton is a multi-sensory beauty destination, offering not only the world’s most sought-after brands but also immersive spaces and experiences created to inspire joy, self-expression, and community.
A WORLD-FIRST BEAUTY PLAYGROUND
The store invites visitors to play, explore, and feel through dedicated experiential spaces, including:
• The ARC Café: a permanent coffee destination serving coffees, matchas, and specialty smoothies.
• The Fragrance Pause Area: a calm in-store zone designed for shoppers to sit and explore their favourite luxury fragrance collections.
• The Beauty Lab: a service-focused space offering skincare consultations, makeovers, and professional makeup services.
EXCLUSIVE BRANDS & GLOBAL FIRSTS
ARC Sandton brings South Africans closer to the global beauty scene with a line-up of exclusive brands landing in the country, including Urban Decay, IT Cosmetics, Biotherm, Youth to the People, Paula’s Choice, TirTir and – soon – Drunk Elephant!
The store also debuts a classic beauty-lover’s favourite, Clarins, for the first time in ARC.
These sit alongside ARC’s iconic line-up of other global and local favourites such as CHANEL, Dior, Huda Beauty, Fenty Beauty, Kylie Cosmetics, NARS, Versace, Lancôme, Rabanne, Prada, SKOON., Skin Functionals and Lelive.
CELEBRATING LOCAL CREATIVITY
To honour its home city, ARC collaborated with four celebrated local artists – Curious Lauren, Musonda Kabwe, Zee Feels, and Naledi Modupi – who each created murals for the store’s enormous back wall, inspired by the theme “The Beauty of Johannesburg.” These artworks transform the store into a vibrant, living gallery that connects ARC’s global outlook with South African artistry.
EVERYONE IS WELCOME
At its heart, ARC is a space where beauty is for everyone. Inclusive, joyful, and playful, ARC Sandton is a place to discover, experiment, and celebrate beauty in all its forms.
“This store is our boldest step yet,” says Jamie Lane, ARC CEO. “We wanted ARC Sandton to feel like a giant playground for beauty lovers, where every person feels welcome, seen, and inspired. It’s not just a shopping destination, it’s a community, an experience, and a celebration of beauty without boundaries.”
