Global beauty powerhouse NYX Professional Makeup has officially landed in South Africa, marking its bold entrance with an unforgettable launch celebration: The Baddie House. This exclusive event was a high-energy fusion of glam, self-expression, and unapologetic confidence— everything the NYX brand embodies.
Held in Hyde Park, The Forum was hosted by the amazing Anele Zondo, accompanied by her co-host Kamo WW. The Baddie House served as a vibrant playground for South Africa’s most influential content creators, beauty enthusiasts, and tastemakers. Guests enjoyed immersive experiences that showcased the NYX Professional makeup best-selling products, bold pigments, and inclusive shade ranges — designed to empower every makeup lover, from novices to professionals.
Highlights of the event included makeovers by pro makeup artists, interactive Content Zones, live performances, and DJ sets featuring top local talent. The lineup celebrated South Africa’s vibrant music scene, featuring artists such as Adam the Dragqueen, lelowhatsgood, and a glamorous array of female DJs like DJ Rarri, Dj Tshegu, Fae Fae, and many more.
“The Baddie House isn’t just a party—it’s a movement. We created a space where individuality and self- expression are celebrated, and what better place to bring that energy than right here in South Africa.” said Caroline Khumalo, Brand business leader for L’Oréal South Africa, American Makeup brands.
With a cult-following worldwide, NYX’s arrival brings a fresh wave of fearless beauty to the local market, rooted in community, creativity, and cruelty-free values. Their new launches include Fat Cheeks, Smushy, Face glue and many more that demonstrate NYX Professional Makeup is a true pioneer in the professional makeup space.
“From day one, NYX’s mission was clear: to make professional makeup accessible to everyone,” states Koketso Sibuyi Snr Product Manager from NYX Professional Makeup. “Our heritage is built on the belief that high-quality artistry should not be a luxury, but a right for all who wish to express themselves through makeup.”
Available Now in South Africa NYX Professional Makeup is now officially available in South Africa at Dischem, Clicks, Edgars, Takealot, Superbalist, Bash, Woolworths, and Amazon giving beauty lovers across the country access to the bold and inclusive products they’ve been waiting for.
